Our client would like to create a platform for users to trade-in their second hand electronic devices in exchange of incentives. Users get paid in vouchers and the client then sells the device to their partners.
Our job is to create an intuitive way to guide users throughout the trade-in process and make sure they can successfully trade-in their devices and fully experience the benefits of the program.
who posted their electronics to sell online have closed a deal
weeks is the average time to sell a personal device (mobile, laptop etc)
said they keep the old mobile device because they are worried about data security
After our researches and data consolidation, we have identified 3 types of potential customers and decided that IT Dummy and Hustler would be our primary targets. These groups are more willing to accept second-hand products for an attractive cost while Smart Bean would be more likely to choose first-hand products.
Reducing Information overload:
A consulting approach to help business owners map out their business needs in device purchase decision making;
Introduce DEKRA, a professional refurbish certification to create trust;
Better information architecture:
Simple side-by-side comparisons for efficient decision making;
Enhance properly assess the quality:
Holistic performance testing with certified reports;
Guaranteed warranty period with the option to extend the warranty.
Trade-in In Less Than 3 Minutes
We created a well guided and effortless onboarding journey to minimize the natural resistance in selling personal items. Users complete a trade-in in less than 3 minutes, and they get rewarded with digital vouchers to redeem immediately.
Manage Expectation Through Well-guided Process
We manage the users’ expectation on the trade-in value through well guided device grading process and transparent grading criteria information, removing the doubt on evaluation.
Amplify The User Delight
Showing user the social benefit they created through trading in their devices. Users see real-time data on the environmental saving from the trade-in activities they did and they can easily invite friends and families to team together, passing the positive impact on to more people.