hi is a crypto company founded in 2021, aim to provide the next-generation digital banking experience, providing members with an all-in-one platform for savings, investments, payments, and lifestyle benefits.
UXlicious partnered with hi as a part of the product team to enhance the user experience and the future development of the app. Our team is responsible for revamping their mobile app to align the objective that combines the functionality of a crypto exchange.
interviewee currently hold crypto as part of their investment portfolio and 6/15 would like to keep or increase their crypto holding; 7/15 trade crypto on a weekly basis;
of the crypto traders interviewed said they got news and information bout crypto on Twitter, telegram and other forum, 50% read crypto news on a regular basis
While there are more key features have already launched (Earn, Membership… etc) and more features will be getting on the ground (Debit Card), we redesigned the navigation bar based on the defined information architecture.
We aligned the design with a clear architecture that is in line with industry norms and provide more market information so that users can get the most up-to-date trend about cryptocurrencies as well as place hi benefits in a higher hierarchy.
Simplifying crypto trading experience, users can quickly link their payment method (bank account, credit card, crypto wallet etc) and complete their checkout in 15 seconds.
We separated the investment page and progress page to provide users a focus on what should they do on each page.
We connected the visibility between wallet & membership and card & membership tier to show the connection among them, so that they can get additional benefits from our membership and utilize the crypto assets on daily spending. It encourages users to explore more about our membership and stake hi dollar to get benefits.
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