November 3, 2021 ・8 min read
A long time ago, SEO marketers used extraordinary but awkwardly long articles with high keywords intensity as the killer moves to win in an SEO match. These “good old days” have gone as Google’s algorithm evolved and embraced user experience (UX) in its essence of ranking factors.
Combining and implementing the right UX and SEO strategy in your web design and development help you drive higher traffic to your website. It gives visitors seamless experiences starting from the search engine results page and eventually converting them into satisfied customers.
User Experience (UX) involves all elements and aspects of a product designed to meet your users’ needs and enhance the overall customer journey. With Google & Facebook reportedly dominating 70% of internet traffic globally, a website’s user experience usually starts even before the audience land on a single page.
As a giant search giant that crawls and indexes billions of pages every day, Google has included your website content as part of its user experience.
Being human-centred is one of the top principles applied to both UX Design and SEO. Using website configuration and content components such as structured data, images, and internal links help search engine users swiftly and effortlessly find the information they need.
For instance, if a user searches “how to buy a house in the United Kingdom”, a step-by-step guide with how-to schema markup might meet his needs. Once the schema markup is appropriately applied, Google will find your page eligible to display the rich result on SERP.
In addition, adding internal links help the audience dig into a topic more deeply, while optimizing content for image search help satisfy the intent of some of your target audience. These enhancements in user experience favour both your ranking and click-through rate.
“Delicately crafted microcopies help convert and retain users. From a holistic view of product design, great microcopies are the essential elements of an intuitive experience, providing the users with clear instructions and answers they need.” Marcus Yick, the founder of UXlicious, explained.
Search engine users always have a desire to look for high quality, authentic and original content. Google’s algorithm uses numerous data points to identify whether your piece of writing catches the attention and engage with your audience.
Website loading speed is a fundamental metric in UX and SEO that determine the performance of any website or digital platform. Research data shows that how user experience would badly be affected by long loading time:
The bounces caused by slow web speed is devastating, according to data published by Google :
PageSpeed Insight can analyze the overall performance and receive recommendations to improve the website’s load time. The LCP (largest contentful paint), one of Google’s Core Web Vitals metrics, measures the time needed for the largest content to become visible on a web page. FID (first input delay) measures how long it takes a user to start the first interaction before the browser reacts. Both LCP and FID performance is accessible on Google Search Console insights and hints on improving the load speed.