Services — UX Audit

UX Audit

Most products don't have a design problem. They have a clarity problem — small frictions that quietly lose people at every step. An audit finds them, ranks them, and shows you exactly what to fix.

Critter for uxlicious UX audit

Try the first 60 seconds of an audit.

A compact first-read critique: one realistic screen, one useful finding, and a note a product team can act on.

northstarops.com/home

Northstar Get started

Operations platform

Bring every launch plan into one operating rhythm.

Plan work, flag blockers, and keep leadership moving in the same weekly loop without another status meeting.

Weekly launch board72%

Launch planAt risk12 open

Ops reviewToday4 blockers

Founder updateDraft2 gaps

Audit-ready note 74

Now it is useful. Annoying, but useful.

high 00:57

Audit-ready note

The above-the-fold story is one step out of order: promise, CTA, proof. It should be pain, proof, action.

Impact: Reordering the first screen can make the next click feel earned instead of requested.
Move: Rewrite the hero around the visitor's weekly planning pain, place one proof point next to the preview, and make the CTA specific to seeing the workflow.

Static preview today. Private screenshot upload belongs behind a server-side endpoint, never browser-side OpenAI keys.

Spec — Watch a screen get fixed SCREEN: stratus.io — a real SaaS landing page

✓ Audit complete

◈ stratus Get started

The all-in-one platform for modern teams, built to scale with you Ship products your users actually finish.

Learn more Get started Docs

Vague headline 3 equal CTAs · no primary Low contrast 2.1:1 Weak visual focus Overloaded nav Cluttered · misaligned

Audit report — stratus.io 6 issues · fixed

✓

Hero headlineP1

Headline says what it is, not what you get

Describes the company, not the outcome. Fix: lead with the result your customer would say out loud.

✓

Hero CTAP1

Three equal buttons, no clear primary action

People can't tell what to click first. Fix: one primary CTA, demote the rest.

✓

Body copyP2

Grey-on-grey copy fails contrast

At 2.1:1 it's below AA. Fix: darken to 4.5:1 and cut it shorter.

✓

Hero imageP2

Weak visual focus — the image is an afterthought

Nothing draws the eye to the value. Fix: give one image the weight it deserves.

✓

NavigationP3

Overloaded navigation, no hierarchy

Six flat links bury the path that matters. Fix: cut to essentials, surface one action.

✓

Feature gridP3

Cluttered, misaligned feature grid

Everything competes, nothing lands. Fix: fewer blocks, aligned, with room to breathe.

A real screen, filled with everyday problems — vague, cluttered, no clear path. It's scanned against 10 usability heuristics, one by one. Every issue is marked, right where it lives on the page. Each problem becomes a ranked finding — what's wrong, and the fix. Then the screen redesigns itself to match the fixes. Headline, hierarchy, contrast, focus — fixed. That's an audit.

First read complete

That is the surface. The full audit goes deeper.

Critter gives visitors a taste: one screen, one visible issue, one practical fix. A full UX Audit brings senior judgement to the whole product journey: context, flows, mobile friction, accessibility, priority, and the exact fixes your team should make first.

Request a UX audit →

The deliverable

What you walk away with.

SHEET01 / 04

Executive summary

The one page a founder reads first — where you stand and what's at stake.

01Usability score — benchmarked against heuristics

02Issues found — counted by severity, P1 to P3

03Top risk — the one leak costing you the most

04Where to start — the single highest-impact move

Plain languageUX AUDIT · STRATUS.IO

SHEET02 / 04

Findings, ranked

Every issue named, located and ranked by impact — not by opinion.

P1Critical — actively losing you users right now

P2Important — friction that quietly erodes conversion

P3Polish — worth fixing once the big ones are done

whyEach with evidence — where it is and who it hurts

Impact-rankedNO GUESSWORK

SHEET03 / 04

Accessibility & mobile

The checks that quietly exclude people and tank conversion on phones.

01Contrast — text that fails AA, flagged with the ratio

02Tap targets — anything too small or too close to tap

03Focus & keyboard — can it be used without a mouse

04Small-screen layout — what breaks on the device most use

WCAG-awareMOBILE-FIRST

SHEET04 / 04

The fix list

A concrete, ordered to-do — quick wins first, bigger bets called out.

01Quick wins — high impact, low effort, ship this week

02The recommended fix — specific, per issue, not vague

03Bigger bets — flagged separately so they don't block you

04Hand-off ready — drop it straight to your developer

ActionableSTART MONDAY

Four sheets · one report you can act on.

Who it's for

If this is in your head, you're in the right place.

You don't need a diagnosis to feel that something's off. An audit turns that nagging feeling into a specific, ranked, fixable list.

Thought 01

“It works… but it just won't convert.”

Thought 02

“Something's off and I can't name it.”

Thought 03

“We're about to redesign — what do we keep?”

Thought 04

“I'm handing dev a list — is it the right one?”

How it fits the Blueprint Sprint

Audit what exists. Design what's next.

Now

An audit fixes what's already live

It takes the product you have and finds the friction that's quietly costing you users — then tells you exactly what to fix first, ranked by impact.

A Sprint designs the next thing right

Building something new? A Blueprint Sprint designs it properly from the start — so the issues an audit catches never ship in the first place.

The path most take

Audit first, then Sprint

Many clients start with an audit to stop the bleeding on what they have, then move into a Sprint for the next build. The same senior product thinking, applied at both ends.

Find out what's quietly costing you users.

Tell us about your product and what feels off. We'll scope a focused audit and the fixes that matter most.

Request a UX audit →

Scoped per project · UK · SG · AU